Study On Tourism Utilization Of Tongguanyao Site In Changsha From The Perspective Of Living Protection

Cultural heritage is the epitome of the history and culture of a nation or region,which contains very strong historical and cultural connotations and is the basis and premise of the development of modern historical civilization.Therefore,the sustainable use of cultural heritage is of great significance.In order to realize the sustainable utilization of cultural heritage tourism,we should follow the principle of priority of heritage protection,seek development in protection,and further achieve heritage protection through development.In recent years,although great progress has been made in heritage protection in China,the choice of its protection mode still seems too traditional,mostly static protection mode,ignoring the continuation of its internal vitality,it is difficult to achieve real protection,resulting in many problems in the use of heritage tourism,which is in the "bottleneck" state of development.Therefore,it is the best way to realize the heritage and protection of cultural heritage to mobilize the vitality of cultural heritage and stimulate the transmission of its intrinsic cultural value by means of living protection.Taking Tongguanyao Site in Changsha as the research object,this paper summarizes its location,historical evolution,main scenic spots and value of development and utilization from four aspects,through literature analysis,expert interview and field investigation,supported by protective development theory,experiential economy theory,living conservation theory and sustainable tourism development theory.It is found that the Tongguanyao site in Changsha has advantages such as superior location,profound cultural background,perfect supporting facilities and abundant tourism resources,so it is necessary to study its living tourism utilization.Through the analysis of the present situation of tourism utilization of Tongguanyao site in Changsha,it is concluded that there are some problems and shortcomings,such as handicraft,product characteristics,value transmission,promotion of literary creation and marketing and dissemination of scenic spots.Finally,in view of the current situation and problems faced by the Tongguanyao site in Changsha,from the perspective of living protection,and based on the analysis of the relationship between living protection and tourism utilization of Tongguanyao,this paper finds that the disadvantages of static protection are obvious.Five living factors,i.e.inheritor,production,market,commodity and experience,need to be integrated into the overall tourism thinking of Changsha Tongguanyao site,focusing on the hand.Five parts,namely,technology,production technology,tourism commodities,cultural brand and regional integration,are put forward to provide concrete and feasible countermeasures for the sustainable development of tourism utilization of Tongguanyao site in Changsha,and to create a win-win situation between heritage protection and tourism utilization.