Research On The Social Media Of Contemporary Chinese Films

With the development of Internet technology,social media properties of contemporary Chinese films continuously emerging.In order to analyze this phenomenon more comprehensively and systematically,to solve the present social mediated highlight problems and to deal with the new situation that the integration and development between Chinese movies and the Internet technology in the future.This paper takes media arts criticism as the main criticism tool,using methods such as the theory combing,comparative analysis,case analysis to do a research.By summarizing the specific performance and functions of the social media of contemporary Chinese films to analyze the problems of contemporary Chinese films.So we can seek reasonable suggestions for the future development and integration between Chinese films and social media from three aspects :film noumenon,film nature and film criticism.This article is divided into six parts,the introduction summarizes the theoretical research of predecessors in the related fields and points out some research points need to supplement and perfect.The first chapter combs the evolution process of film medium,media function featuresand development trend of medium.The second chapter elaborates the specific performance of contemporary Chinese films from three aspects :social mediated promote the film art and film criticism to fuse,fuse the boundaries between the grassroots culture and elite culture,lead to the pattern from receiving to participating.Third chapter orientates the functions of social mediated in contemporary Chinese films,including the cultural enlightenment function,the interpretation and feedback function,pattern innovation function.The fourth chapter summarizes the problems of contemporary Chinese films that the disappear of film's article noumenon,decline of film's quality,the aphasia and efficacy failure of film criticism.Aiming at the problem of the fourth chapter,the fifth chapter puts forward macroscopical methodology,perfect metamorphosis of film's noumenon under the media mergence of movie ontology,film culture from meeting to leading the transformation of breakthrough,open mode of film criticism multidimensional construct.