The Influence Of The Online Inpression Management On Happiness

With the development of the Internet,Social networking Services(SNS)has played more and more important role in peopled daily life.Therefore many researchers all over the world put the focus on the field of Social networking Services.And how SNS has effect on the persons has became one of the most concerned and hottest issues recently.The purpose of this research is to study the relationship between college students'online impression management orientation,social comparison orientation,and multiple happiness.Besides investigating the impact of college students' online impression management orientation on their multiple happiness,this research try to use social comparison orientation as an important mediator variable as well as core self-evaluation as a regulatory variable to explore the relationship between online impression management orientation and multiple happiness.In a word,this research wants to get a significant understanding about how the factors play an influence on college students' multiple happiness on SNS,which will provide the college students with the right strategy how to get a balance between SNS and the real life and also help these students to express themselves and understand others on SNS.This research takes the college students of university in Hangzhou as the study subjects.And the following important conclusions have been found after the analysis on 216 valid questionnaires:1.College students' online impression management orientation has positive correlated with their multiple happiness.And online impression management orientation can forecast multiple happiness.2.College students' social comparison orientation has positive correlated with their multiple happiness.And social comparison orientation can forecast multiple happiness3.Social comparison orientation plays a mediating role in the relationship between online impression management orientation and multiple happiness.4.Core self-evaluation plays a regulatory role in the relationship between social comparison orientation and multiple happiness.