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Screen Surface In The New Media Technologies To Enhance The Quality Of Information Communicated

Posted on:2012-02-23Degree:MasterType:Thesis
Country:ChinaCandidate:R LiFull Text:PDF
GTID:2215330368497124Subject:Art and Design
Abstract/Summary:PDF Full Text Request
The current world is leaps and bounds in science and technology, ever-accelerating pace of human life and the environment among the information explosion. Modern man has a large stride forward to the new media-led information age, a lot of information filled with all asp-ects of our daily lives. As an information producer, the recipient and the designer responsible for the dissemination of information, in the present information society, how to scientifically and systematically process information, disseminate information, thus achieving better convey the meaning and value of information is placed in workers in front of each design is an important issue.This article focuses on the technical characteristics of new media and means of artistic expression and creative methods of visual languages and forms of the difference between the meeting point and, from looking at the "screen surface" of the media form, more efficient and accurate completion of information transmission ways and means.Through research, analysis of modern information society under the new media and traditional media techniques, forms, elements and transmission characteristics were analyzed and compared to the following conclusions drawn: large difference in transmission characteristics;Form of existence is divided into static and dynamic difference; elements of virtual presence, real differences; technical means exist between diversity and limitations; impact of the existence of "quality" differences.Contemporary art form through the show's open, dynamic and status of disciplinary integration, etc., then come to new media technologies into products produced by the terminal information to newspapers, magazines, DM, web, SMS, mobile news, blogs the main terminal and other static; to mobile radio, mobile TV, Internet TV, TV, blog, film-based dynamic terminal product line.Through the evolution of visual language, status and development of analysis, combined with new media technology and art of combining the case study concluded that: traditional media and new media co-exist of necessity; visual language of creativity and performance of both methods throughout the room, and forever.New media and traditional media in all the differences exist, resulting in the use of new media technologies to enhance the quality of information the purpose can be achieved. Analyze and summarize the four aspects of the new media features: realization of mass communication, no "meaningful" communication, initiative and enhance the audience to receive information; new forms of dynamic media presence; elements of virtualization; technical means diversity. In summary, the performance of our visual language should be excavated and differences between old and new media applications better, and to seek means to improve the quality of information transmission. Only by grasping the essential characteristics of a visual language, to seize the characteristics of new media technologies, and the perfect combination of both, to communicate information to enhance the ideal height.
Keywords/Search Tags:screen surface, visual language, message across, visual communication, media, new media art
PDF Full Text Request
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