Taking "good Relatives" As An Example, A Research On The Image Design And Application Of Infant Care Brand

With the opening of my country's second-child policy and the implementation of measures to encourage active childbirth,the number of newborns has been greatly increased.As a result,the field of daily necessities for mothers and babies ushered in new development opportunities.As a frequently used baby and child care product,it has always been the focus of domestic and foreign companies.In addition,my country's policy for newborns has further intensified the competition in this industry.This article will analyze the development and trend of baby toiletries at home and abroad to basically grasp the status quo of the industry.Through the research and comparison of the brand image and packaging design of mainstream brands at home and abroad,some basic rules and conclusions are drawn.Drawing on image and artistic features from the broad Chinese elements,catering to the increasingly popular concepts of "national tide" and "domestic products",starting from the perspectives of industry competition and consumer analysis,deriving the positioning and brand strategy of "kind" and proceeding The design and application creation of brand image systematically present the process of a brand from scratch.Its purpose is to apply the knowledge learned to actual production and work,inherit and carry forward Chinese culture and carry out fusion innovation,so that the "goodwill" infant care brand is no matter in the fierce competition of domestic and foreign brands,or In front of young consumers,they have certain competitive advantages.Up to now,the products of the "goodwill" infant care brand have entered the stage of substantial production and have been successfully proofed.The sales channels will also serve consumers more distance through the combination of online and offline methods,providing value for users and solving Skin problems in infants and young children.Finally,I hope that through the research and practice of this topic,one is to be able to test what has been learned,the other is to systematically present the process of the brand from 0 to 1 as far as possible,to provide researchers in related industries with different perspectives and ideas,and the third is to inherit And carry forward the spirit and skills contained in Chinese elements.