Interactive Ceremony:Research On The Communication Of Folk Art In The Perspective Of New Media

Folk art is an important part of national culture.It fully based on the aesthetic concepts and cultural traditions of the nation and reflects the people's emotions and life in an all-round way.It presents the overall artistic form of the national style and national spirit.After the formation of folklore,it will be specific to thinking about prototypes and recurring behavioral patterns,generating strong cohesiveness and centripetal force in the folk custom circle,and forming a norm of folklore with common intentions.Folklore communication is mainly characterized by language as a carrier for cultural communication.Folklore as a symbol of human existence is everywhere,from the deep integration of secular life to everyday life.The development of new media has created a new carrier for the spread of folk art and opened up a new situation in the spread of folk art.Taking the inheritance of Liaoning folk art as an example,exploring new media's communication mechanism of folk art and realizing the good interaction between folk art and audience,this not only helps to expand the radiation of folk art,but also continuously improves the development level of folk art.This paper mainly contains the following parts: The first chapter introduces the concept of folk art and folk art communication on the basis of clear research origin,and combs the context and achievements of folk art communication research,and discusses Randall Collins and the theory of "interactive ritual chain".The system understands the significance of folk art communication in the study of folk art and the "four elements" of folk art communication.The second chapter is about the change of the folk art communication environment under the new media perspective.It systematically analyzes the communication environment under the new media from four aspects: geographical distribution,economic environment,social behavior and cultural form.After interpretation,it is found that the geographical distribution has been realized.From the local culture to the urban civilization;the economic environment is transformed from the means of livelihood to the market;the social behavior completes the evolution from practical skills to appreciation art;the cultural mentality changes from closed to inclusive and open,through analysis and dissemination.The environment has changed and deepened the perception of the folkart communication environment under the new media.The third chapter is about the transformation of the subject of folk art communication under the new media perspective.The focus is on two aspects: the image of traditional folk art communicators;the folk art communicators in the new media technology era,deepening by enumerating the specific examples of Liaoning folk art communication.The transformation of the subject of folklore communication under the new media.The fourth chapter is about the production of folk art communication content under the new media.It focuses on the traditional folk art communication information,mainly based on the practical content as the theme of skills,skills and technology.This is the traditional communication mode before the emergence of new media;In the era of new media,the content of folk art communication has been colonized,and the dissemination of values,concepts and emotions with the theme of appreciation has been realized,thus expanding the content of folk art communication.The fifth chapter is about the evolution of folk art media under the new media perspective,focusing on the traditional folk art media,mainly through traditional methods such as face-to-face demonstration,practical operation and apprenticeship;the folk art media in the new media era mainly through online Presentations,group discussions,simulation experiences,and interactive rituals reflect interactivity and ritual.