Research On New Media Fusion Communication Based On Folk Culture Inheritance

With the update and iteration of new media technology,the status of new media communication in People’s Daily life is particularly prominent.At present,great changes have taken place in both the protection and inheritance of folk culture,during which the integration and communication of new media has played an irreplaceable role.At the same time,the rapid development of information technology has opened up a new way for the new media dissemination and promotion of folk culture,so that folk culture can be presented in a more three-dimensional form.In this process,how to make the advantages of new media play a huge role in promoting the inheritance of folk culture will be an urgent issue to be solved in the development of the communication of folk culture.This article from the perspective of the inheritance of folk culture,both at home and abroad are summarized based on analyzing current development of new media,and applied to the folk cultural heritage in the related case,make full use of modern information technology on the basis of further explore new models of the spread of new media fusion to add vitality to boost the innovation and development of folk culture.The research focuses on the new media integration communication of folk culture inheritance,and focuses on the innovative development strategy of folk culture inheritance under the new media integration communication system.Through case analysis,comparative analysis,design practice and other research methods to study the communication of folk culture,and according to the development trend of new media integration communication mode and characteristics of folk culture,put forward new ideas and new methods of new media integration communication research of folk culture inheritance.In view of the innovative design application of new media fusion communication in the inheritance of folk culture,the paper makes a comprehensive exploration of theory and practice,and then finds a new way of digital communication of folk culture.This paper first expounds the concept of folk culture and the communication mode of new media,and puts forward innovative ideas for the communication and development of folk culture on the new media platform through the investigation of the current research situation at home and abroad and the analysis of typical cases.Secondly,from the perspective of cultural transmission,analyzed the new age in the development of folk custom culture communication deficiencies,focused on the spread of new media integration channels,content and form of folk culture innovation performance,such as the development of the folk custom culture dissemination strategy for deep thinking and exploration,to build a folk cultural heritage of the spread of the new media innovation new pattern.Finally,digital means are used to design and practice the application of new media integration and communication of folk culture,so as to verify the innovation strategies and theoretical achievements in the early stage and finally achieve the expected research objectives of the project.