Research On New Media And The Change Of Folk Culture In Chenlu Ancient Town

Chenlu town located in shaanxi tongchuan which mainly engaged in the ceramic handicraft.In the process of historical development,Chen Lu town formed the unique local custom folk custom and cultural landscape with the kiln porcelain making.The characteristic folk house architectural style of "Cave Overlay" and the folk landscapes such as "tank walls,porcelain paving" and the ceramic industry that continues to this day constitute the unique folk culture of Chenlu town.In the current general environment of the Internet's popularization and application,the media and information exchange methods are constantly updated.When the scope of information dissemination is wider,the communication becoming faster,and the content and form of communication are more diverse.New media has gradually penetrated into all aspects of life in Chenlu town,affecting people's folk life and changes in folk culture.This article takes the ancient town of Chenlu as a research case,through the field methods of participatory observation and in-depth interviews to investigate the interactive relationship between new media and Chenlu folk culture,and explore the new media's participation and involvement in cultural life under the specific cultural environment of Chenlu Way and its impact on cultural space.Through investigation,it was found that the new media gradually integrated into the daily life of the residents of the ancient town,interacted with people's daily life and various aspects of production activities at different levels,and changed people's lifestyles.In the past,face-to-face communication was the main method of interpersonal communication in Chenlu.People "crossed doors" or chatted on the streets or outside the yard.The entry of new media shifted the social activities of some people to online,and maintained interpersonal relationships through social software such as WeChat Socialize.Use mobile phones to flash short videos,play games and other leisure and entertainment methods and online shopping consumption methods into daily life.At the same time,the new media also provided new ideas for the ceramics industry in Chenlu town.Locals began to try to borrow the Internet platform to make ceramic sales go from offline to online.This shows that people's life in Chenlu is getting closer and closer to the Internet,and there lifestyle is becoming more modern.The new media records and expresses the local folk culture,it also provides a platform for people to show themselves.Ceramic artists release videos or live broadcasts through short video apps such as Tik Tok and Gif quick worker,and use the online platform to display various ceramic preform engraving and other processes.Ceramic production process and your own ceramic works,in order to communicate and share your way of life to the outside world,spread folk culture in your own way,I hope more people understand and pay attention to the ceramic culture here.On the other hand,the presence of new media in folk festivals such as kiln shrine festivals is becoming stronger and stronger,and kiln shrine festivals have begun to change from cultural activities in which all the people in the community participated in the past to organized,large-scale cultural communication occasions The change of the media environment has made the performance of social festivals a "performance"attribute,and the communication function of folk cultural life has been strengthened.The rich distribution of new media promotes the display and sharing of some unique folk cultures such as "inverted pots","tanks","kiln gods",and "shehuo" in Chenlu town,making the local folk culture It gradually gained more understanding and attention from the outside world,expanded the space for survival and development,and also promoted the development of the local tourism industry.The current Chenlu town is no longer a closed mountain town,but is starting to reach the outside world through the Internet.New media has caused ripples in Chenlu town.It has changed and affected people's lifestyle also gave birth to a new cultural life.Making full use of the advantages of new media communication,broaden the development space of local culture,and enable folk culture to achieve inheritance and innovation in the future communication process as a possible direction.