Research On Brand Optimization Of Guangxi Zhuang Nationality March 3rd Festival

"Zhuang Nationality March 3rd" festival is a traditional folk custom in Guangxi,it is of great significance to build a strong cultural region in Guangxi and the development of Guangxi’s economy-Nowadays,many researchers have done a lot of research on the history,culture and festivals of the "Zhuang Nationality March 3rd",but there are few studies from the perspective of brand communication,the mode of brand communication is waiting for summary.The article can be divided into three parts,Firstly,based on the specific reality,determine the development stage of "Zhuang Nationality March 3rd".Secondly,with the classic communication mode as the theoretical guidance,the authors have summarized the communicator,content and communication channels of the "Zhuang Nationality March 3rd" brand and summarized the problems at present.In the optimization strategy of the "Zhuang Nationality March 3" brand,Taking the Danoje Festival in Korea as an example and analyze the difference between the two festivals,proposed the optimization model of the "Zhuang Nationality March 3rd" brand.Finally,Making suggestions from three aspects:ritual,media and innovation,to improve the existing problems.All in all,the traditional festival brand is created differently from the brand development model of other categories.In addition to paying attention to economic benefits,it should also play a role in shaping the people,maintaining national memory,and enhancing cultural confidence.In the innovation of communication mode,the organizers should pay attention to the construction of the festival ritualization field,increase the excavation and innovation of the festival connotation,and use the new media and other channels to carry out the "pro-people" communication,so as to awaken people’s cultural identity.To make the festival brand sustainable.