The Study Of Brand Building Of South China Historical Trail Under The Background Of Integration Of Culture And Tourism

The South China Historical Trail had strengthened its brand-building in Guangdong province in 2016.The purpose of the project is to protect and repair the South China Historical Trail,we can go along with the historical relics,historic cultural villages and natural landscape resources,in order to make every effort to build the South China Historical Trail into a cultural tourism site,so that we can show historical culture and unique regional features to people.Finally promoting the economic development of east,West and north of Guangdong Province.Taking South China Historical Trail as the research object,based on the theory and practice of cultural-tourism integration and tourism brand-building,this study uses SWOT analysis method to analyze the advantages,disadvantages,opportunities and threats of South China Historical Trail.At the same time,based on the analysis of big data,which analyses the brand building of South China Historical Trail about Guangdong Province,and puts forward some optimization suggestions in order to provide some valuable reference for the future relevant plans and construction for Guangdong government,commercial organizations and other main communities.This research mainly uses literature method,field method and multidisciplinary comprehensive method to analyze from the common perspective of advertising and tourism management.