Brand Visual Design Of Yinli Village Based On The Integration Of Agriculture And Tourism Research

In the report of the 20 th National Congress of the Communist Party of China,General Secretary Xi Jinping proposed to "promote rural revitalization in an all-round way" and emphasized the importance of "building a beautiful village that is suitable for living and working".In the context of rural revitalization,the integration of agriculture and tourism revitalizes traditional villages,empowers the countryside with design,and cultivates new rural industries and new formats.Yinli Village,Weichang County,Chengde City,Hebei Province is a village with rich mountain resources,a high forest coverage rate,and both coniferous and broad-leaved forests.Through field research,the author believes that the development of the Yinli Village brand is based on the integration of agriculture and tourism.There is still a lot of room for improvement and the value of research.Therefore,the systematic design of Yinli village brand is explored,and the design method,practice process and application of brand systematization are studied.This paper is divided into five chapters.The first part conducts a detailed investigation on the integration of agriculture and tourism and the development of domestic and foreign agricultural tourism brands,deeply discusses the theory and practical application of this field,and clarifies the research purpose and significance of this paper.,providing research paths for dissertation and design practice.The second part will focus on analyzing how to build a complete and effective brand in the direction of integration of agriculture and tourism,and provide some valuable practical cases,as well as feasible design ideas and frameworks.In the third part,it conducts an in-depth market research and analysis on the elements of the systematic design of the agricultural tourism brand and the current situation of the agricultural tourism brand,and describes the audience of the brand in detail.The fourth part provides theoretical support for the systematic design practice of the agricultural tourism brand in Yinli Village,and elaborates the design strategies,principles and methods in detail.In the fifth part,the design concepts and strategies of the fourth part are integrated into the actual design of the Yinli Village brand,presented with richer graphics,colors,copywriting and packaging elements,so that consumers can experience more emotions Connotation.This paper discusses how to apply systematic brand design to Yinli Village in the context of the integration of agriculture and tourism,so as to achieve a leap-forward improvement of the brand.Through the analysis of actual cases,the feasible design methods and forms are summarized.Create the core value of the brand through systematic design,create a distinctive rural brand,cultural and creative product design,the establishment of an aesthetic education school,and the systematic development of the brand can not only make the brand innovation and upgrade of Yinli Village,but also make brand products more attractive.Features and individuality also make the brand image construction and design of Yinli Village’s agricultural products innovatively developed,help Yinli Village’s agricultural and tourism development,enhance the competitiveness of the brand itself,promote rural revitalization,serve the tourism industry,and form a virtuous circle.Help Yinli Village to be faster and better in the process of building a livable,business-friendly and beautiful village.