Research On Promoting The Construction Of Zen Cultural Eco-tourism Brand By Local Government

The development of tourism resources makes the tourism industry an important support for the adjustment of industrial structure and the continuous development of the third industry in various regions.This article takes Xinxing County in Guangdong Province as an example.Xinxing County creates the whole industrial chain of Zen culture and eco-tourism,which helps the effective development of the whole tourism resources,effectively exerts its advantages of Zen culture resources,highlights the value of natural resources and improves the attraction of the whole tourism product.Through the creation of Tourism Industrial Park,Xinxing County has formed a strong competitiveness,and the mode of tourism development has changed.To create the tourism brand of Zen culture ecology is a continuous process,the ecological tourism brand in Xinxing County has been formed,but in the process of brand building and brand promotion still has some prominent problems,solve these problems effectively,conducive to the sustained development of the tourism industry in Xinxing County.To build and promote the brand is the key to the issue of all walks of life need to pay attention to,for counties and cities,the tourism resources,the development potential is greater,and the brand development,can make the tourism resources to form a cohesive force,merged into a whole,the tourism industry development in the area,the sustainable development of the tourism industry has become an important source of economic growth.The comparison of domestic and foreign many well-known tourist city,which stores the culture deeply touched with visitors,and a local tourism brand.In this research,it is based on a series of related economic interest chain generated by the joint effect of brand effect.It is the focus of this research topic to achieve the revenue of tourism brand management on the basis of culture.This research adopts the method of theory more,through the collection of domestic and foreign related research and case study,a series of related brand comparison of current Guangdong province Xinxing County Zen culture brand status,and then analyzes the shortcomings of the current Xinxing County tourism brand management,combined with the related theory and experience to provide advice and suggestions the reference of Xinxing County Zen culture ecological tourism brand development.Summary of the tourism brand of Xinxing County cultural and ecological development in the study of brand building,and promote the process of analysis of the problems,and then identify the cause of the problem,put forward the corresponding improvement and optimization measures to promote the development of tourism in Xinxing County,the Xinxing County Zen cultural and ecological tourism brand influence continues to expand.