Style,Resistance,Incorporation-Research On Onlion Youth "Bereavement Culture"

With the help of the Internet,the youth subculture has become a unique cultural landscape in the online world.The online youth "Dispirited Culture" is an emerging online youth subculture based on the network new media communication,which is of great significance to its research.This paper puts the online youth "Dispirited Culture" into the field of communication studies,draws on the subculture theory of Birmingham School,and analyzes the online youth "Dispirited Culture" through text analysis and network ethnography from the perspective of online youth subculture.According to this,the popular reasons for the "Dispirited Culture" of the online youth,the performance of the"Dispirited Culture" and the essence of its resistance,and the future of the"Dispirited Culture" are sorted out,analyzed and studied.This study believes that the generation and dissemination of "Dispirited Culture" of online youth is the product of social emotional release and Internet technology.In the new medium,young people seek self-identity through the shaping of the "decadence" style,while at the same time resisting through the style completion ceremony.However,the "decadence" style is only the external manifestation of their self-expression.The essence of the online youth"Dispirited Culture" is its own resistance,that is,the discourse system of the real society and the resistance of the class differences caused by economic inequality.The study found that due to the "virtuality" and "game sense" of new media,the online youth "Dispirited Culture" is more inclined to adopt a "disincorporation resistance",that is,"detour,carnival,disincorporation resistance".In addition,the study also found that the external style of "decadence" and"self-abandonment" expressed by "Dispirited Culture" often creates a "negative"impression on mainstream society.Therefore,mainstream culture tends to emphasize its resistance too much.Shortly after the emergence of the online youth "Dispirited Culture",the mainstream culture will adopt the incorporation strategy.Under the influence of consumerism,the online youth "Dispirited Culture" and the business will infiltrate and jointly "collectively".In the end,the online youth "Dispirited Culture" will gradually dissipate under the joint force of mainstream ideology and business.To a certain extent,youth subculture can reflect the social mentality of young people.If we analyze and study the youth subculture with a rational and open attitude,we will find out the reasons behind the "Dispirited Culture" of the online youth.It can enable the mainstream society to better understand the social dilemmas and realistic demands of young people,and guide the youth subculture against the problems.From this perspective,the study of the "Dispirited Culture" of online youth is an attempt to solve the relationship between mainstream culture and youth culture.