"Yi Le Ke" Brand Image Construction And Promotion

With the continuous improvement of China's economic level,social progress and development,people's needs not only remain at the material level,but also the aesthetic requirements for things at the same time as the quality of life rises.The design runs through spiritual civilization and material civilization,and transforming the world through artistic creation has become the ideal of every designer.When an upsurge of learning and design was set off in the world,countless design works appeared in our lives one after another.There are many excellent works worthy of our appreciation,but there are also mature designers who unilaterally pursue beauty.Brands do commercial design.The design philosophy that the design master Li Yong Quan insists is that design is to serve the market,not to pursue formal beauty in a blind pursuit,or to abandon the pursuit and exploration of true beauty because of the public aesthetics.How to have business value and aesthetic value at the same time has become a hot topic for designers to reflect and weigh.In the existing market,there are few excellent cases on the construction and promotion of the brand of mattress brands,and there are only a few reference studies on the development and promotion of brand image searches on the Internet in China.Therefore,the author hopes to increase the strength of design practice and research through the research of this topic.Yi Le Ke is an emerging mattress brand that will soon be put into the market.This project studies the construction and promotion of Yi Le Ke brand image.To this end,the research of this topic is carried out on this basis.Firstly,detailed and in-depth market research and data compilation will be conducted to analyze the status quo of domestic and international mattress market and the research status of domestic and foreign brand image construction.Analyze the current situation faced by Yi le ke brand in the domestic market through data and field research,as well as understand the actual problems in its dissemination,how to distinguish it from the general mattress brand and highlight its own brand,and establish a set of characteristics that are unique to "Yi Le ke" Brand image;Clear and clear market positioning,establishment of brand spirit connotation,brand emotional positioning;completion of "Yi Le Ke" brand image visual design solutions and "Yi Le Ke" extended product or cartoon image design;Planning "Yi Le Ke" brand line Online promotion activities.Through a series of image design creation,designing and developing related items,it is expected to bring commercial value and economic benefits to the "Yi Le Ke" brand.At the cultural level,it hopes to arouse people's attention to the love concept and marriage responsibility and lead the correct view of love.The family view calls for people to believe in the romantic beauty of love and emphasizes that people take responsibility in marriage and family.At the same time,the study of this topic promises to add to the design field.