The International Spread Of Chinese Blockbusters Since 2011

Cultural soft power has become one of the criteria for national prosperity.Movies as the most intuitive display of national strength and national image of the media,for cultural exchanges between countries to build bridges,establish communication links is of great benefit.Since the successful export of Hero,the Chinese film market has not only ushered in the era of commercial blockbusters,but also stimulated the enthusiasm and motivation of Chinese blockbusters to "go out".In the process of international communication,Chinese blockbusters can not only show China’s extensive and profound traditional culture and contemporary style,but also reflect the economic level and technological strength.Therefore,it is the most direct way to build up cultural confidence and shape China’s image to consciously assume the mission of a cultural power,convey China’s voice to the world and tell Chinese stories well.One of the effective means.2011 as the beginning of the second decade of the new century.The domestic film market is developing rapidly and box office has broken ten billion yuan.However,the box office receipts of Chinese movies in foreign countries do not rise but fall,frequently encounter cold,so the turning point in this time is worthy of attention and study.This article combs and analyzes the international communication path,strategy,Realistic Dilemma and reasons of China’s blockbuster films since 2011,and the development direction of China’s blockbuster films in the future.It fully combines the theories of narratology,communication,cultural semiotics,marketing and so on to elaborate the current situation and mode of China’s blockbuster international communication.The dissemination strategy should be applied in the future to provide some humble opinions for Chinese blockbusters to go abroad more effectively.