The Narrative Of Chineseness In Chinese Blockbuster In The New Century

Entering a new century, the Chinese blockbuster has developed rapidly. The Chinese blockbuster has developed on the bases of the accelerating process of globalization, the constantly increasing China’s national comprehensive strength, the highlighted construction of “soft power” and the circumstances of the international expansion of Chinese movie market. So it stressed the narrative of Chineseness in particular. Meanwhile, the influence of the Chinese market by the Hollywood blockbusters and the inspiration to the Chinese movie industries by Ang Lee’s famous movie “Crouching Tiger, Hidden Dragon” facilitated the development of the narrative of Chineseness in the Chinese blockbuster.Most of creation of narrative of Chineseness in Chinese blockbuster have to follow several aspects. First, the characterization affected by the traditional views of the state and the family. There are many character types such as glitterati, hero and woman. The glitterati have absolute authority and cannot be replaced because of their high social status in a hierarchical society. The hero with obvious gentleman’s style which affected by the traditional culture about a man of noble character. The woman, who was living in a patriarchal society, always be repressed. But they are resistant. Next, there are many implicit or explicit Chineseness with Chinese characteristics in modeling language, such as costumes, architecture and music. Thirdly, the theme has Chinese characteristics. We advocate building a harmonious world. We also think we had a stake in the society as the common saying goes: “Every man alive has a duty to his country.” The individual’s sacrifice for the good of the group. The family asks a high value on the teachings of loyalty and filial piety. And the individual pay attention to self-improvement.The representation of narrative of Chineseness in Chinese blockbuster not only benefit external communication, but also building soft power. Moreover, it enlarged the narrative aesthetic of Chineseness. Meanwhile, in the thoughts of Chinese traditional culture, the expression of the image not only help to strengthen the external communication of Chinese culture, also has enriched the connotation of Chinese traditional culture. However, the narrative of Chineseness in Chinese blockbuster in the new century is still encounter difficulties in domestic and foreign, form and content, inheritance and innovation. This is a large problem that the narrative of Chineseness in Chinese blockbuster need to solve.