Research On Public Connection In Mobile Music Application

With the growth of Chinese mobile netizens and the rapid development of Chinese digital music market,mobile music applications got their great time in China.Different from traditional music services,mobile music applications provide users with not only music download and storage functions,but also a new type of Internet public community with functions of forum,micro-blog,social network and so on.This means that mobile music applications not only have the value of disseminating music,but also have the significance of connecting the public.This paper use Netease Cloud Music as an example,focusing on its music social activities,aiming at exploring how mobile music applications contribute to public connection.This paper focuses on the interface,rhythm lists and music comments in NetEasy Cloud music.Chapter 1 focuses on the semi-opened interface in Netease cloud music.Through analysis,it is found that this interface provides the basic scope and action framework for the common life of users.Chapter 2 focuses on the rhythm list and the system behind it.It points out that the list is the basis of resource and relationship flow in Netease cloud music.It shows users'imagination of freedom and equality.Therefore,it is also the basic mechanism for the connection of user relationship and shared concept in Netease cloud music and the operational basis for users to live together.Chapter 3,focusing on music reviews,finds that most of the music reviews in Netease cloud music are expressed by user's stories.By putting personal emotions in public display space,each user has become a member of media culture composed of comments.At the same time,by placing comments in users' real life,users can immerse themselves in this media culture,which stimulates users to consciously participate in the common life with other users.This paper finds that the common life of users based on these three factors in NetEasy Cloud music is actually a kind of concentration and reproduction of people's common life in the external world.This common life inherits people's understanding and memory of common wealth in reality,such as culture,emotional expression and social norms.As a result,it eventually lead to a broader public connection.