The Research On Xinyu Micro Film

With the advancement of the times,the rapid development of modern science and technology,the rapid changes in the market economy,and the rapid development of the network,the material civilization and spiritual civilization of modern society are flourishing,and the types and styles of art are constantly updated with the times.Today's society is emerging from an endless stream of "micro-culture" phenomena,such as micro-speaking,Weibo,WeChat,micro-stores,short videos,etc.,which are unstoppable and rushing into the stream.Microfilm is in line with the trend of the new media era,and is also the new art form of "Internet +".This paper is divided into four chapters: The first chapter is the introduction part,which is about the concept,birth,comparison with traditional film and the main types of microfilm.The first part of the second chapter describes the different connotations of the new Yuwei film.It describes the different emotions,praises social professional ethics,corporate propaganda,pays attention to social hotspots and launches Xinyu City's image business card.The second part describes the narrative features of Xinyu's microfilm.It has cleverly designed suspense,simplified paving and emphasizing climax to shape a The main characters are the focus;the first part of the third chapter explains the artistic expression of Xinyu's micro-movie,with close-up and close-up narrative,montage art,lens language diversity,character emotional expression,music is the soul of micro-movie and post-editing.The second part highlights the aesthetic characteristics of Xinyu's micro-movie,with local characteristics,exaggerated humor and language popularization,extensive use of creative elements and adjunct,artistic and commercial.The fourth chapter discusses the development of Xinyuwei film.Seeking more difficulties and future prospects,seeking more advertisers,investment And government-sponsored micro-film,the actors have to create a performing team professionalism,with the micro-channel public numbers and other new media platforms and to promote the formation of multi-brand industry to seek micro-film Xinyu development of the road in the new media era.