Under The Vision Of Aesthetic Economy Microfilm Studies

Since2010, the development of micro-film continuous hot trend,causing the academic attention. Under the aesthetic as a culturalphenomenon driven economy, micro-film is not only a fashionable casualcultural consumption, or emotional folk roots signifying practices ofculture, the economy is down aesthetic vision, logic, and the depths of thetimes we live in the era of consumer the results cultural logic of interaction,is a new development of the film’s artistic qualities, expanding theboundaries of film art, film industry opened a new era of civilians image.This new development of China’s traditional culture, economic and culturaland creative industries has important practical significance, meaning thatthe traditional cultural resources through micro-movie way into the culturaland creative channels, and thus obtain a long-term driving force ofeconomic development. In this paper, the aesthetic economy as the starting point, using thetheory and method of combining work on micro-film aesthetic properties,aesthetic economic characteristics, cultural and creative in-depth analysis.This article first summarizes the aesthetic characteristics of themicro-comb movies, film aesthetics with traditional control analysis,summed up their own micro-movie aesthetic properties,"micro" freedomof expressive narrative, experimental type of collage and images, thusforming This article discusses the foundation.Secondly, the aesthetic and the cultural and creative micro-economiccharacteristics of the film is the main constituent of this article. On thebasis of a large number of image analysis above, the author diverseaesthetic experience and create free life under the care of a montage ofnarrative entertainment to illustrate two aspects of aestheticmicro-economic characteristics of the film, and reveals the characteristicsof the micro-film composed of cultural and creative, focusing ontraditional cultural resources industrial development, micro-era uniquelighting concept of speculation in the language and high creativeaspirations.Finally, the economic analysis in the field of view of aestheticdevelopment of micro-film industry, specific performance, networkcommunication micro-film advertising, production and micro-movie starchain effect consumption and network of creative and cultural industries.