The Visual Image Design Of The "BaicaoMi" Honey Brand In Tianyuan Township

In recent years,“precise poverty alleviation” has gradually started in Tianyuan Township,Wuxi County,Chongqing.Although Tianyuan Township is backward in economic conditions,it is rich in natural resources,especially the natural “medicinal honey” produced in the township.This topic takes the design practice of “Bai Caoyu” brand visual image in Tianyuan Township as an opportunity,tentatively starts from the brand visual image design,and provides a new idea for building Tianyuan Town honey brand.In order to supplement the research on the visual image of honey brand to a certain extent,promote the development of honey brand.In the early stage of this thesis,we analyzed the characteristics of honey products and the status quo of Tianyuan Township,and the precautions and new principles of honey brand visual image construction.On the one hand,through the research on the status quo of honey products in Tianyuan Township,the important principles of grasping regional culture and natural conditions in design are put forward.On the other hand,the brand vision innovation such as product culture shaping,visual style establishment and graphic symbol expression is emphasized.This article has five chapters,the third chapter and the fourth chapter are the key chapters.The first chapter introduces the background and significance of the research,which is the premise of this paper.This paper mainly expounds the research status and research purposes and research methods of this thesis at home and abroad,and discusses the necessity of the visual image design research of the "Baicaomi" honey brand in Tianyuan Township.The second chapter mainly summarizes the characteristics of honey products in Tianyuan Township and the status quo of the products,and puts forward the main problems existing in the honey products of Tianyuan Township.The third chapter is one of the key chapters of this article.Based on the literature review and field research in the previous period,the "Shouzheng" of the visual image design of Tianyuan Town honey brand was expounded.It analyzes the dilemma and strategy of "Shouzheng" and puts forward that "Shouzheng" is the "trace source" for adapting products to local conditions.The inspiration of Tianyuan Township honey visual image design should be based on "shouzheng".The fourth chapter expounds the "new" attempt on the basis of "Shouzheng",which is also the key chapter of this thesis.This chapter puts forward the important principle of “Bai Cao” brand visual image design “new” from three aspects: origin culture,visual style determination and material selection.On this basis,the comprehensive use of the "shouzheng new" design ideas,from the reflection of the brand spirit of the logo,reflects the return of the new packaging and the corresponding poster promotion,the content of the three brand visual image design,build " Baicaomi" brand.The fifth chapter is the summary part.I hope that through this research,I can inspire some research on the visual design of honey brand to some extent,and try to provide new thinking for the visual design of honey brand.