Research For Art Communication In Film WeChat Subscription

With the popularization of network technology,as the "elite culture" of the film art communication also vanished from the invasion of popular culture,in the film commercialization,consumption of the foil in the audience constantly changing the art of cognition.As a self-media,"bottom-up" mode of communication attracted numerous operators to "voice","film + micro-message public" art communication has become a new trend.Firstly,through the research on the IP development mode and orientation of the well-known movie-type Weixin public number,the article explores the development law of the movie-type Weixin public number.After understanding the development environment of film-type Wechat public signals,this paper layers the film-type Wechat public signals by data analysis,analyzes the different types of push forms of film-type Wechat public signals in film and television reviews,film and television recommendations,resource sharing and other content,and studies the artistic biography of film-type Wechat public signals.Broadcasting has the demand of "fragmented reading mode + image art form",the strategy of "short Video + long video" and the characteristics of excessive delight in content.In the combination of film and television communication and micro-message public signal,the change of consumer culture on the environment of art communication is bound to have an impact on the communicator level.The excessive "commercialization" of push content by the operators of Weixin Public Signal makes it lose its artistry and eventually becomes a "fast food" cultural fast food aimed at grabbing traffic.And the failure of the propagator of art communication will bring great changes to the level of artistic communication.This paper focuses on the form of questionnaires,through the analysis of sample subjects' preferences for the content of Wechat public signs,puts forward the reflection of the audience's aesthetic level,such as "individual alienated vulgar aesthetic spirit","pleasure" aesthetics and "image age" advocates.Finally,through a comparative study with the theatrical Wechat public signals,the paper proposes that the film Wechat public signals should rationally change the art communication strategies;make full use of the internal reflexivity to improve the self-discipline of the art communication industry;and improve the audience's thinking ability to distinguish "panentertainment" from "aesthetics".To improve the status quo of the art communication of WeChat movie public numbers.