The Aesthetic Research Of Of Wechat Public Editor

The rise of new media,represented by the Internet and mobile phones,has brought about profound changes in the media ecology.WeChat is the product of the representative and broad applicability of the new media era.The fast pace of urban life allows people to develop "fast food" reading habits and prefer "fragmented" reading styles.The "frustration" that is less than the perception and thinking makes the visually-oriented public tweets because of their intuitiveness,sensibility,Short,shallow features have become an important part of media communication.The impetuousness and superficialization of the consumer society has made the production of WeChat public tweets tend to be streamlined and homogenized.The public has no time to savor the classics,people are falling into aesthetic consciousness and aesthetic concepts are becoming more and more absent,aesthetic perception and aesthetic judgment.The weaker the force.These have changed the ecology of the online media in a subtle way,affecting the public's aesthetic concept,aesthetic activities and aesthetic taste,and changing people's living conditions and entertainment status.This paper aims to answer the question of the aesthetic literacy of the editors of WeChat public account,and to analyze the different "beauty" aspects that WeChat public editors should pay attention to during the editing process,and to construct the ideal composition of their aesthetic literacy.The ideal composition consists of three levels.The experience layer corresponds to the sensory perceptual perception of the aesthetic experience,including emotional beauty,text beauty,audio-visual beauty,and layout beauty;the support of the technical skills of the pillar layer,including the repairing beauty and editing beauty;The deep spiritual power corresponding to the aesthetic experience,including the beauty of thought and the beauty of quality.Based on the ideal composition,this study designs survey questionnaires and interview outlines from different dimensions,and conducts research,data recovery and processing on WeChat public editors.According to the data of the questionnaire,combined with the hidden questions and the editor's psychology behind the interview options,and through dialectical analysis,the characteristics of the editorial aesthetics of WeChat public account are summarized and summarized.Questionnaires and in-depth interviews have all explored the problems in the aesthetic literacy of WeChat public editors.This paper deeply studies the problems behind the superficial phenomenon,and on the basis of aesthetic research,the problems of editors' aesthetic literacy are carried out.Aesthetic analysis reveals the aesthetic crisis hidden in the WeChat public editorial industry,analyzes the current state of aesthetic variation behind it,aesthetically criticizes it,and tries to find the reasons behind it.Finally,this study should establish the correct aesthetic concept,cultivate healthy aesthetic taste,and enhance the aesthetic culture of the editor.Thesociety should attach importance to aesthetic education,optimize the public aesthetic attitude,enhance the aesthetic ability of the whole people,pay attention to aesthetic creation,and supervise and public the relevant departments.The platform conducts self-regulation and seeks countermeasures from both inside and outside,in order to improve the current predicament of the WeChat public editor's aesthetic sense,the aesthetic concept is deformed,the aesthetic taste is vulgar and the aesthetic creation is lacking.Its future development provides a reference.