Evaluation Of Copyright Value Of Internet Literature Reading Platform

At present,the integration of culture and technology is gradually deepening.The digital content industry has gradually become a new kinetic energy and new growth point for the development of cultural and creative industries.The development momentum of digital publishing,online games,online dramas,digital animation and other industries continues to rise.After the first year of IP in 2015,online literature is one of the most important IP sources.The scale of product users is getting larger and larger,and the cross-border development cooperation of industries is becoming more and more frequent.As an indispensable part of the network literature industry chain,the network literature reading platform has sprung up in the mobile reading market.However,the transaction on platform copyright is also increasing,and with the innovation of network technology and digitalization,The industrial chain of the digital publishing industry is more complicated than the traditional publishing industry.The copyright-based digital publishing copyright is further extended,and the definition of property rights is more difficult.Therefore,the evaluation of the copyright value of the platform is becoming more and more important.How to determine the evaluation ideas and evaluation methods has become a crucial research topic.Based on this background,this paper first summarizes the definition and income model of the reading platform according to the role and characteristics of the reading platform in the industry chain,and introduces the typical reading platform--the concept of copyright related to mobile APP.Secondly,it discusses The influencing factors and value evolution theory of the copyright value of the reading platform are put forward.The change of user value is the main axis of the evolution of the value of the net reading platform.The intangible asset combination status of the reading platform is the basis for the copyright value sharing of the net reading platform.The choice of ideas and methods provides a theoretical basis.Then it analyzes the limitations of traditional evaluation methods,and introduces the DEVA evaluation model that attaches importance to user resources.After fully considering the applicability and deficiency of the DEVA model,it corrects the important parameters in the model and selects them.The analytic hierarchy process determines the contribution rate of copyright value.Finally,in order to make the article more convincing,this paper selects a representative network literature platform--applyingAPP as the evaluation object and combining its previous theory to evaluate its copyright value.In this paper,the DEVA pricing research on the value of the network reading platform not only expands the evaluation object and evaluation method,but also combines the qualitative and quantitative ideas.The shortcoming is that the feasibility of the evaluation model needs to be further improved,and the selection of evaluation parameters has certain subjectivity.It is hoped that through the research of this paper,it can provide reference for the copyright transaction of the network reading platform,provide reference for the improvement of the evaluation method,and help the better development of the network literature industry.