Research On The Evaluation Of Film Copyright Value Based On Income Method

With the rapid development of China's economy,people increasingly pay attention to cultural needs.The film industry has become an emerging industry and developed rapidly.At the same time,China has issued a series of policies to support the industry,which has guaranteed its growth rate to a certain extent.The evaluation of this is urgent.However,the evaluation of the value of film copyright in China is in the preliminary exploration stage,and the evaluation system is incomplete.Therefore,this paper proposes a method of combining the income method and fuzzy comprehensive evaluation method for evaluation,and provides new evaluation ideas for it.This thesis takes the current situation of China's film industry as the background,and conducts theoretical research,empirical research and case analysis on it.The thesis focuses on the improvement of the income method model using the fuzzy comprehensive evaluation method and the selection of the predictive model of movie box office income parameters,and uses the movie "Lost in Russia" as a case to analyze.This conclusion,which is more objective and accurate,provides new thinking and direction for the practical evaluation of film copyright value.This thesis is divided into six parts:The first part introduces the research background and significance of this thesis,related literature at home and abroad,research methods,content,and innovations.The second part introduces the basic concepts,related theories and three traditional evaluation methods of film copyright.The third part is to improve the film copyright evaluation model and determine the parameters.Firstly,the initial evaluation value evaluated by the income method is modified by the fuzzy comprehensive evaluation method to make the evaluation value more accurate and objective.Then,the method of selecting parameters is determined by combining data acquisition and actual conditions.The fourth part is the application of the model,that is,an empirical analysis is performed through the film "Lost in Russia" as a case,and the revised evaluation result is obtained.The fifth part is the analysis and enlightenment of the evaluation results.It is concluded that the results revised by the fuzzy comprehensive evaluation method are often higher than those evaluated by the income method.The sixth part is the research conclusion and prospect.This thesis mainly uses statistical analysis and case analysis to evaluate the value of film copyright.The innovation lies in the innovation of research content and methods.At present,China has not completely established an evaluation system on this aspect,and this thesis uses two methods to predict the box office of the movie,and the two are the best,and then combined with the fuzzy comprehensive evaluation method to estimate the value of film copyright,and quantify the complex factors Make the evaluation results more objective and reliable.