Risk Appraisal And Regulation Of Creative Enterprises' Crowdfunding

In recent years,crowdfunding has gained rapid development as a new financial format.Compared with the traditional way of financing,Crowdfunding can reduce the financing threshold effectively,improve financing efficiency as well as reduce financing cost.Above all,relying on the convenience of the social Internet,Crowdfunding's platform effect has been highlighted.Therefore,Crowdfunding has become the important financing way for small and micro economy,especially for design,cartoon,publishing and other creative enterprises.Creative enterprises choose the way to finance owing to its own characteristics and crowdfunding' advantages.As we all know,Creative Enterprises emphasis on originality and copyright.However,China has not established trading mechanism and evaluation authority,it is difficult to assess the value of originality,Which makes it almost impossible to loan money from traditional financial institutions.However,Crowdfunding can boost the development of creative enterprises by its high capital agglomeration ability and strong marketing ability.Therefore,Crowdfunding has become an important financing channel for Creative Enterprises.Crowdfunding combines the Internet with the public property,Which makes it involve great risks.Although the risks have not yet been fully revealed,from the few of failure cases,we realized that the risk of culture creative project can't be ignored.Therefore,this paper will use Fuzzy Analytical Hierarchy Process(FAHP)to assess the risks.And based on the evaluation results,countermeasures and suggestions are proposed from aspects of Internal control--market constraints--government regulation to achieve incentive compatibility.