Research On The Production And Dissemination Strategies Of Online Literature From The Perspective Of The Internet

In the era of digital media,technology is empowering the three-dimensional development of literature.The revolution of media has broken the law of carrying words on paper.The emergence of online literature means the progress of literature communication.It is the first time in human history that literature has been separated from concrete carriers and presented digitally on the Internet.The significance of network literature is not only to extend the medium of literary communication,but also to the characteristics of the network carried in the process of its production and dissemination,which has also become a distinctive feature in its development process.The communication of online literature is inseparable from interaction,and due to the equal rights of the Internet,church-style communication is gradually infiltrating into all fields of symbiosis with the Internet,which means that the “author-reader” one-way literary communication in the past has transformed into multi-linear communication,which broke the previous mode of literary communication and injected new vitality into literary activities.At the same time,after more than 20 years of development,online literature has created its own business model.The reader-centered market mechanism has raised the acceptance status of readers in the process of literature dissemination,and even placed readers in the front,with readers' intentions leading the checkpoint.The identities of authors and readers in literary activities are increasingly blurred by the equal rights of the Internet and the blessing of capital.The game of literary subject status has become the norm along with the development of Internet literature,and has attracted wide attention in the academic circles.On the other hand,the advent of media integration has ushered in the "second spring" of commercial development for online literature.In order to keep up with the market trend,the online literature industry has adjusted its commercial layout in a timely manner,and its operation model has also been upgraded from paid reading to copyright operation.With the opening of the first year of IP in 2015,the network literature industry chain has also extended to IP distribution.The cross-media communication brought about by the "IP craze" has made literature appear three-dimensional,which has greatly developed the audio-visual field of the public."Reading and listening" is becoming the mainstream mode of literary output.Internet literature has literary attributes,commercial attributes,and network attributes at the same time.As a literary form with complex attributes,it faces more opportunities than ever before.But at the same time,with the continuous advancement of online literature in the commercial field,problems and hidden dangers also follow.As a literary activity,although there are new media that can provide more forms of presentation,with the constant intervention of the market,the game between literature and capital is gradually at a disadvantage,and the literary quality of online literature is repeatedly squeezed by commerciality.This has become an urgent problem to be solved in the current network literature.Taking the above article as the window of thought,this article decides to take the macro-industry ecology of online literature as the research subject and time as the discourse context to sort out the development layout of online literature in the past ten years,explore the production and dissemination strategies of online literature,and analyze the development process of online literature.On the basis of the problems exposed in the paper,try to give appropriate suggestions.The thesis consists of six parts.The introduction part mainly summarizes the background of network literature and the current research status,the first chapter summarizes the survival context of network literature,Communication motivations and analysis of the overall communication strategies of the online literature format driven by these communication motivations,Chapter 4 analyzes the development obstacles of online literature under the current production and communication strategies of online literature,Chapter 5 makes a reasonable discussion on the future development of online literature ecology.