Optimized Study On Jiaozuo's Foreign Cultural Exchange Strategy Of Taijiquan & Tourism Based On SWOT Analysis

Nowadays,peace and development are mainstreams in the world.Many countries,especially China strengthen cultural exchange actively for building a human community with shared destiny.Jiaozuo city of Henan province grasps the historical opportunity timely,combines itself with fact fully and strengthens cultural exchange with other countries actively.It builds Taijiquan & Tourism(Tourism is Yuntai mountain)culture brand vigorously,makes full use of advantages of “1+1>2” and tries to make Taijiquan and Yuntai mountain be international culture brands that represent Jiaozuo.It struggles to realize the aim of “World Taiji Town,Zhongyuan Health Preservation Place” and “Landscape Jiaozuo,Taiji Shrine” and strengthen Jiaozuo's comprehensive cultural exchange with other countries and promote the development of its economy.In the process of cultural exchange with other countries of Taijiquan & Tourism,although Jiaozuo adopts some strategies,obtains some achievements,but there are still some problems in the presses for solution.Based on the above background and problems,the research ideas of this thesis are determined.Firstly,through consulting literature and investigating,I comb main foreign cultural exchange strategies of Jiaozuo Taijiquan and Yuntai mountain.Secondly,the thesis uses Cross Cultural Management as the basic theory,uses SWOT analysis and some data for further quantitative analysis.Through normative analysis and empirical research,qualitative analysis and quantitative analysis,the thesis tries to study strengths,weaknesses,opportunities and threats of Jiaozuo's foreign cultural exchange strategies of Taijiquan & Tourism.Thirdly,according to the above analysis,countermeasures are proposed to strengthen opportunities and strengthes,reduce threats and weaknesses,achieve optimization of foreign cultural exchange strategies of Taijiquan & Tourism.Finally,I comb the common advantages and disadvantages of foreign cultural exchange strategies of Taijiquan and Yuntai mountain,these serve as a reference for Jiaozuo's clear focus which is about strengthening foreign cultural exchange by integrating Taijiquan and Tourism.These will lay good foundation for promoting the effective development of Jiaozuo's foreign cultural exchange.