Analysis On The Management Strategy Of Tourism Cultural Performing Arts Enterprises From The Perspective Of Cultural Capital

With the development of domestic tourism industry and the change of consumers’ habits,the traditional mode of "sleeping on the bus and taking photos off the bus" has been gradually eliminated by the market.People are no longer satisfied with the simple "watching mountains and water",but pay more attention to experiencing life through diversified cultural activities such as characteristic themes in the process of tourism.Tourism cultural performance enterprises seize the market opportunity to enrich tourists’ multi-level experience as a breakthrough,and constantly innovate tourism cultural performance products.In the face of the opportunities and challenges brought by well-made and mature foreign performing arts products,China’s tourism cultural performing arts enterprises are exploring and advancing in this "battlefield" of culture,art and capital.In the 24 years of development,Songcheng performing arts has made continuous exploration in improving the sense of tourists’ experience,successfully created two brands of "Songcheng" and "eternal love",and developed synchronously from the market,content,team building,creative development and other aspects,winning the market affirmation.Based on the leading position of Songcheng Performing Arts in the industry,this paper will make a typical case analysis of China’s tourism cultural performing arts market from the perspective of cultural capital theory,and take Songcheng performing arts as the main object of study.This article mainly starts from the introduction,four main chapters and six parts at the end.The introduction part describes the research background,research purpose,research significance,domestic and foreign research status and level of the thesis,and the main methods of the thesis research;the first chapter is theoretical analysis,mainly about the origin and operation mode of cultural capital theory An overview and an explanation of the cultural capital operation mode of China’s tourism cultural performing arts companies;the second chapter analyzes the development of China’s tourism cultural performing arts,introducing the connotation,characteristics and types of China’s tourism cultural performing arts,and sorting out China’s tourism The development history of cultural performing arts and the influencing factors in the development process;the third chapter is the analysis of the business strategy of Songcheng performing arts enterprises under the cultural capital operation mode,including the development history of Songcheng performing arts,the main operating models of Songcheng performing arts,and the finance of Songcheng performing arts Development status,Songcheng performing arts creation and design--culture,creativity and technology,Songcheng performing arts marketing strategy,Songcheng performing arts management system and talent training,etc.Six aspects;the fourth chapter is the use of SWOT analysis methods,The advantages,disadvantages,opportunities and challenges of the development of the city performing arts company are analyzed;the final part is summarized in the full text,and the main points and conclusions of this article are summarized.The overall situation of the development of tourism cultural performing arts in the 21 st century is great,and the cultural capital operation mode is The development of tourism cultural performing arts enterprises is important.Songcheng Performing Arts Group is optimistic about its competitiveness and development momentum in the cultural tourism performing arts market by using its cultural capital operation mode and relying on its many advantages.Through the analysis and elaboration of the author,this paper aims to provide some reference for domestic cultural tourism performing enterprises and provide theoretical basis for their development.