| In the information age environment,dynamic technology is widely used in various fields,and enterprise VI design has also begun to gradually add dynamics.The dynamic technology mentioned here refers to the relevant software,design and theoretical knowledge related to animation,such as the application of the lens and the law of motion,which make VI present the dynamic effect.This article draws the advantages and inevitability of design dynamics from daily social phenomena and market survey data.Although dynamics have long been deeply rooted in the hearts of the people,and dynamic VI cases can be seen everywhere,there are currently no mature books on the application and analysis of dynamic technology in the field of corporate VI design.Domestic documents in related fields also describe a trend and concept of corporate VI design dynamics in a relatively macroscopic manner,and there has not been any relevant literature that specifically studies the application of dynamic technology in home brand VI design.In view of this,the author summarizes the basic principles of VIdesign of household brands by collecting and comparing the VI data of some representative household brands at home and abroad.At the same time,starting from the intersection of dynamic technology and the field of corporate VI design,gradually refine the classification of dynamic technology in the field of corporate VI design,and summarize the possible application of a series of dynamic technologies in VIdesign.In the design part,a complete set of VI design of the household brand "IOOOE" is taken as a specific case analysis.In an era when the boundaries of disciplines are gradually blurred,students are often easily confused by the various detailed professional classifications when they start.This article will also list the knowledge system and software skills required for different dynamic effects,and briefly analyze how to use the simplest dynamic technology to transform the originally static VI content into dynamic.This article also tries to provide a clear learning framework for design students who want to study in this field in the future,and also to respond to the national vocational education reform implementation plan to help technical talents in related fields grow rapidly.In addition to the theoretical overview,the application of dynamic technology in logo,poster and UI design will also be explained in detail in the VI design process of IOOOE household brand.Finally,it summarizes the principles of applying dynamic technology in the design of home brand VI and the precautions for dynamic VI design of enterprises. |
