Research On Content Production Mode Of Film Wechat Public Platform

The WeChat public platform is a new media communication tool born in 2012.More and more media practitioners and individual operators use this medium to change the way of information production and dissemination.The influence of their own audiences,film-like content as an important entertainment information content,the spread of the WeChat public platform is also increasingly mature,but the development of various public platforms is mixed,some platforms are developing well,and some are difficult to sustain.In the literature research on the WeChat public platform,there are also few systematic studies involving film-based platforms.This paper is necessary to study the dissemination content of the popular WeChat public platform.The content development and communication strategies of the future movie WeChat public platform may provide reference and help.This thesis takes the "Independent Fish Film" and "China Film" public platform as the research object,and extracts all the film-like content from February 2018 to August 2018,a total of 633 samples,based on the value framework and discourse framework.In the four aspects of the rhetorical framework and the issue framework,the contents of the two public platforms are analyzed,and the content characteristics and content differences are studied.According to the amount of praise and the amount of reading,the main content factors affecting the communication ability are investigated.What are the effective strategies for improving the quality of the content of the communication? During the period,SPSS will be used to analyze the data to help more intuitive understanding of the rules between samples.During the research,it was found that traditional media has many obvious differences in the production process of film-like content compared with personal media.These differences will affect the audience's acceptance of information and the diffusion of information itself.Therefore,in the process of content production,we should effectively use the characteristics of the media to develop ourselves,pay attention to the outstanding expression of individuality,and at the same time fulfill the basic information communication function as the media.