Mapping Of Black And White Metaphorical Understanding Of Moral Concepts: Bidirectional And Unbalanced

The internal mapping mechanism of moral concept black and white metaphor is an important topic in the field of conceptual metaphor research in recent years.The research on the internal mechanism of metaphor can provide new data support for the theory of conceptual metaphor,and has important theoretical significance for us to deeply understand the mapping of conceptual metaphor.Among them,there are few discussions on the bidirectional nature of the black and white metaphor mapping of moral concepts,and there is no unified conclusion on whether the metaphor mapping is unidirectional or bidirectional.There is no research on the balance of black and white metaphor mapping of moral concepts.Therefore,in order to explore the internal mechanism of black and white metaphor mapping of moral concepts(bidirectional and balanced mapping),this study designed four experiments to explore the bidirectional and balanced mapping mechanism of black and white metaphor understanding of moral concepts through the logical relationship between experiments.Experiment 1 examined whether the black and white visual cues would affect the judgment of the subjects on moral behaviors in moral dilemma stories.The results showed that the subjects were more inclined to think that the behaviors of the characters on the white background were more moral,while the behaviors of the characters on the black background were more immoral.The black and white visual cues influenced the subjects' moral judgments of the characters in the same moral dilemma story.In experiment 2,the forced choice task of lexical translation was used to study the mapping of target domain to source domain in the context of moral concepts in black and white metaphors.The results showed that when the moral word appeared in the middle of the screen,the subjects tended to choose the white non-greek word as the correct translation,and when the immoral word appeared in the middle of the screen,the subjects tended to choose the black non-greek word as the correct translation.Therefore,at the level of consciousness,subjects associatemorality with white,immorality with black.In experiment 3,the separated Stroop paradigm was used to explore whether there was a mapping from the source domain to the target domain of moral concepts under the initiation of black and white color blocks.When the subjects judged the white square,they responded significantly faster to the judgment of the lexical nature of the moral word that followed than to the immoral word.When they judged the black square,they responded significantly faster to the judgment of the lexical nature of the moral word that followed.Experiment 4 USES the same separated Stroop paradigm as experiment 3 to explore whether there is a mapping from the target domain of moral concepts to the source domain under the initiation of moral words(or immoral words).After judging the moral words,there was no significant difference in the response to the black and white squares presented in the center of the screen,and no effect of vocabulary type on the response to the black and white squares was found.Four experimental results show that the moral concept of metaphor understanding,black and white is two-way mapping way,either by the original domain to the target domain mapping,also can by the target domain to the original domain mapping,but both directions of mapping power imbalance,from the original domain to the target domain mapping power compared to the target domain to the original domain mapping power stronger.