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Kete (China) Awards Ceremony Of The All-round Display Design

Posted on:2017-03-24Degree:MasterType:Thesis
Country:ChinaCandidate:X Y ZhangFull Text:PDF
GTID:2175330482991719Subject:Art and design
Abstract/Summary:PDF Full Text Request
Today, the trend of many social business competition is more and more clear and transparent, obviously, the products become increasingly homogeneous and brutal price war to stand out from the peers, not just product packaging design should have a deep impression which never forgets anything, it is important to the entire enterprise image and the concept "inner packaging" also is a top priority, especially contemporary, successful enterprise culture and product design to quality and connotation, is bound to establish the overall enterprise visual recognition system.Corporate visual identity system(VI) is one of the important part of enterprise identification system. It is in the concept of recognition(MI) and behavior(BI), on the basis of through a series of image shaping and promoting the enterprise management idea, the behavior standards, the enterprise culture connotation design system, and effectively transmitted to the general public, let more consumers know enterprise and enterprise products to buy, I think this is the important purpose and effective way to promote corporate image.Not through wind and rain, how see rainbow. I work in the enterprise to sharpen decades, after a number of different areas of the business model and the production status of the product, let me feel deeply because of the cultural orientation of the enormous differences between different enterprises, but also presents colorful style, forms the enterprise culture of visual recognition.Graduate paper is want to by a large Event activities as the breakthrough point, to clarify and display the cultural image of the enterprise, product strength and scientific management to achieve investment promotion and capital introduction of vision, is bound to contribute to enterprises and the public choice of bridge. Today, using so-called \ "attention economy\" principle is the fastest, most convenient, maximize the user or consumer concerns, and cultivate the potential consumer groups in the future in order to get a better enterprise honor and the largest commercial interests. The author focus on the Event activities in the form of comprehensive, many new visual display and promote the enterprise culture and product quality.
Keywords/Search Tags:Visual identity, Corporate image, Event planning, Exhibition design
PDF Full Text Request
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