Research On The Innovation And Development Of Micro-documentary In The New Media Era

In the era of new media,the emergence of mobile terminal communication equipment has changed the media that people use and the media environment they live in,resulting in new viewing behavior.Using small screen to browse fragmented information is becoming a new trend.Just as Merowitz's media situation theory: “new media-New Situation-new behavior”.With the development of Internet technology,we are always in the wave of information.The media environment and communication scene change because of the mobile Internet,which affects our behavior.Different from the previous TV information communication,the rapid development of video websites and the popularization of intelligent terminal devices have brought about a “second revolution”in the field of film and television.Along the way,short video dominates the user's fragment time,and the creation of film and television works gradually moves closer to the user's habits.In the field of film and television,the old creation mode is integrated and used for reference,and the new audio-visual language is being explored and formed.Documentary has not become an exception.Under the marriage of short video,documentary has evolved into a micro documentary which is more suitable for the current media environment.From “what happened in history”to “flavor origin”to “breakfast China”,micro documentary has been advancing since it was put forward in 2012.Compared with traditional documentaries,micro documentaries have undergone a series of changes in topic selection,creation mode and communication mode.Micro market,micro perspective,micro production and micro communication are the important performance attributes of micro documentary.This paper focuses on the research object of “Er Geng”,combines theory with practice,combines quantitative research with qualitative research by case analysis,literature analysis and field investigation,investigates the video characteristics,production process,operation mode and realization way of micro documentary,and further explores the innovative development path of micro documentary in the new media era.As a well-known domestic micro documentary content production platform led by professional generated content,“Er Geng” has played the role of “incubator” while creating original micro documentary.Under its influence,the micro documentary industry shows a vigorous life force,which plays a reconstruction role in the transformation and upgrading of traditional documentary in the new media era.By combing the characteristics and innovation mode of “second watch video”,this paper explores the current situation and problems of the innovation and development of micro documentary industry;by using the media situation theory and innovation diffusion theory,this paper makes a better study of the process,influencing factors and future development path of micro documentary innovation and development,and then explores whether micro documentary,a new product in the new media era,will become the main product Flow pattern.Through this study,it is found that compared with the traditional documentary,micro documentary is still in the initial stage of marginalization,which is also an important form in the innovation and development of documentary industry.However,there are still various problems in the industrialization process of the second reform,and the path of industrialization of micro documentary still needs to provide a more feasible path of innovation and development.