An Analysis Of The Micro-documentary Development In The New Media Environment

In recent years,as the rapid development of internet technology has promoted the technical innovation of mass media,"new media" has gradually developed and expanded,and has completely changed the media environment of today's society.Due to the characteristics of dissemination of information under new media,people's mindsets and lifestyles have also undergone tremendous changes,and the ways of obtaining and searching for information have been fragmented.In this context,as a relatively "niche",documentary ushered in new opportunities and challenges,through continuous blending with the environment of new media,"micro-documentary" as a brand-new category of film and tv and cultural forms emerged.Combined with the characteristics of the current new media environment,it is of theoretical and practical significance to explore the current development of China's micro-documentaries from the aspects of creative content,communication strategies,audience groups,and industrial models by utilizing communication theory.Regarding the research methods of this article,the author will comprehensively utilize research methods such as literature review,comparative analysis,case analysis,questionnaire survey and practical investigation,and through the analysis of the development elements of micro-documentaries,comprehensively explore its survival and development status in the new media era.In this process,the problems and constraints of the development of micro-documentary will be explored,and related strategies will be proposed.This thesis study is divided into five parts: the first part of the introduction to the research overview explains the research foundation of the whole article;the second part elaborates the development of micro-documentaries,defines the concept,category,development process and its relationship with the traditional documentary in difference;The third part conducts an in-depth investigation and analysis of the objective survival status of micro-documentaries by collecting and summarizing the questionnaires;the fourth part mainly focuses on the four development elements of micro-documentaries under the new media environment,which are content creation,communication methods,audience groups and industrial structure to implement a detailed analysis to obtain the driving force and constraints of its development.The last part interprets and analyzes the existing problems from the four levels of content,communication,audience and industry of micro-documentaries,and gives countermeasures;in order to improve the current development status of micro-documentaries,so that it can obtain new advantages in the fierce competitive environment.The development and growth of new things will inevitably be accompanied by unforeseeable problems and challenges.Through this study,the author hopes to be able to sort out the development status of micro-documentaries in a new media environment more objectively,address realistic theoretical results and instructive research conclusions,and provide a relatively comprehensive overview and recommendations for the future researchers and industry observers' reference.