Tourist Participation Mechanism In Tourism Performing Arts From The Perspective Of Experience Value Co-creation

Tourism performing arts,as a new business format generated by the integration of culture and tourism,has an important impact on the development of destination tourism,culture,and economy..On the other hand,as tourists have higher and higher expectations and requirements for the quality of the tourism experience,they are not satisfied with simply enjoying the performing arts programs,and have started to pursue their own participation and immersion.Therefore,this paper studies the mechanism of tourist participation in tourism performing arts from the perspective of co-creation of experience value.The main content of this paper is internal factors,external factors,degree of participation,and results of the study.Hangzhou Songcheng Performing Arts is selected as the case,and qualitative and quantitative research methods are comprehensively used to study the correlation between the variables.First of all,through the collation and tourism performance and tourism experience value co-created with the relevant literature and theoretical discussion of this paper’s research ideas and theoretical model.Secondly,select appropriate objects to conduct in-depth interviews to further obtain relevant data,and analyze the internal and external influencing factors,participation degree and the composition of participation results of tourists’ participation through grounded theory,and propose research hypotheses to try to build an empirical model of tourists’ participation in tourism performance.Once again,the valid data of formal investigation were verified and analyzed by SPSS 21.0,AMOS 22.0 and other software.Finally,the following research conclusions are obtained:(1)Among the intrinsic factors,the correlation coefficient between the dimensions of participation demand of hedonic demand is the largest,followed by herd mentality,and cost perception only has a significant positive impact on the degree of behavior participation.(2)Among the external influencing factors,cultural connotation,social interaction,and performing arts quality all havesignificant positive effects on the dimensions of participation.(3)The direct positive impact of each dimension of tourist participation on experience value is stronger than loyalty.(4)Experience value plays an important intermediary role between tourist participation and loyalty.(5)Among the attributes of individual differences among tourists,tourists of different ages,education levels,occupations,and income levels have significant differences in each variable.Finally,the related countermeasures and suggestions are put forward based on the research results.Based on the perspective of co-creation of tourism experience value,this paper constructs a model of tourist participation in the field of tourism performing arts,and analyzes its participation mechanism through empirical analysis to explore the influencing factors.The research on the co-creation of tourism performing arts and tourism experience value has certain theoretical reference significance,and has certain practical significance for better fulfilling people’s expectations for a better life.