| Today,commercial art galleries are part of every city's cultural life and play a central role in the development of the art market.Given their importance—and their position,located on the intersection of culture and commerce-surprisingly little is known on the economics of art galleries,with art and business remaining reluctant bedfellows and the mere talk of the back room.It seems,however,that art galleries can no longer hide from market reality.It seems that,aside from a handful of big galleries,those that continue their presence in the market usually generate only small profits.If galleries want to enjoy real success in the future,or even just stay in business,they need to rethink their business practices.The aim of this research is to study the new way of funding projects-crowdfunding by analyzing the strategic management of the Common Art Center as a new type of contemporary art galleries. |
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