Research On The Development Strategy Of Non-fiction Writing Platform

With the development of technology,the information is updated more frequently,and the public's attention is constantly distracted.In the case of excessive information,in order to get the attention of the public,the presentation of text is more simple and intuitive.In numerous short text,a long article of thousands of words or even tens of thousands of words was to reverse the trend of The Times,to face the social reality of non-fiction writing narration impress the reader,the attention of the public.Internet companies and cultural companies have set up non-fiction writing platforms,either to gather experienced professional journalists and writers,or to absorb a wide range of contributions from the public,constantly explore the path of survival of non-fiction writing,and continue to release non-fiction works with rich themes.In the process of development,some platforms,such as network's "human thelivings" "story noon" "grain rain laboratory ",culture of the company's "sandwich" "the true story program",etc.The differences of platform creators affect the platform's choice of content production,publicity channels and market operation.By collecting the number of articles published on the platform,content,subject matter,author group and other information,and combining with the field research,the author finds that the two platforms have their own advantages and disadvantages.Non-fiction writing platforms of Internet companys rely on their media resources to gather experienced full-time writers and attract public attention with their well-polished non-fiction works.However,the number of articles read and the activity of users are not ideal.These platforms can adopt the mode of combining professional production content with user production content to ensure the update frequency,plan a series of topics,highlight the advantages of content,appropriately expand online and offline channels,improve the popularity,and focus on interaction with users to improve the stickness of users.Cultural companies' non-fiction writing platforms widely absorb contributions from the public,hold rich online and offline activities and user interaction,and explore the value of non-fiction content through diversified content development.However,in terms of content quality,channel activities and content development,the platform should be appropriately increased or decreased on the existing basis.These platforms should strengthen the consciousness of the gatekeepers,improve the comprehensive qualities of editors,completes the content editing processing,grasp the content of this foundation.In addition,these platforms should reduce inappropriate channels and activities,concentrate the power of platforms and do a good job in content development.Moreover,both types of platforms should pay attention to presenting diversified content and paying constant attention to hot issues,so as to realize the guiding role of platforms and give play to the influence of non-fiction writing.