Research On The Development Strategy Of Grinding Iron Literature Platform

With the rapid development of the Internet industry,the network literature industry has also emerged in China.The innovation of information technology has brought soil and fertilizer to the growth of the network literature industry.In the past decade,the development scale of China's network literature market has exceeded 80 billion yuan,and the network literature websites and platforms relying on the network literature have developed rapidly.As a representative platform in the network literature industry,the platform has been developing with the network literature industry since its birth in 2003.This study takes the platform as the research object,through the analysis of the internal and external environment of the platform,combs the development process of the platform,analyzes the current strategy of the platform,and combines with the actual situation to formulate the future development strategy and implementation methods.In terms of research methods,literature research method,interview survey method and comparative research method are adopted.On the basis of studying the domestic and foreign literature on strategy and strategic management,Porter's five forces model analysis is adopted as the theoretical basis of this study,and other relevant development strategic forces are used as the basis.Combined with the actual development of the platform,it is concluded that it has a greater impact on the platform Combined with the analysis of the external and internal environment of the platform,the development strategy of the platform is reasonably evaluated and planned.According to the research conclusion,combined with the actual situation of the platform,the paper formulates the intensive development strategy of the platform in the next step,adopts the differentiation strategy development route,High matching competition strategy,steadily promotes the development speed while maintaining its own advantages,and puts forward corresponding measures and Countermeasures for the implementation of the development strategy.