Research On The Emotional Design Of The Visual Image In Homestay Brand Under The Background Of "Internet+"

"Internet+" is essentially a network that connects everything.It has realized the connection between people and various information based on the Internet,and also brings about changes of disseminator,information and audience in the process of information dissemination.Under the perceptual consumption concept's influence,the users' consumer focus has transformed from the function and price to brand's trust and emotional identity.As a disseminator of information,the enterprise is facing the drastic change of market's refined transformation.Meanwhile,it's one of the important methods for building a valuable brand image to enhance the enterprise's competitiveness in the transformation.Brand is product information's important carrier and basis for users to judge and choose.There is no doubt that emotional design of its visual image is an important entry point to adapt to new environment's changes and enhance the overall enterprise's competitiveness.As a special product in the era of perceptual consumption,the emotional brand visual image of "homestay" is the key point of building emotional identity with consumers and producing emotional resonance.The paper takes the "Heng Shan House" as the research object,and the establishment of brands emotion recognition is used as the exploring aim.Firstly,it's based on three layers' theory of emotional design,brand's recognition prism,personality scale and mental model of users;the practical significance of building sentiment recognition are explored from vision,experience and culture according to the requirements of the "Internet+" era for brand emotional connection.Secondly,the emotion recognition framework model is originally built as a thinking model to guide the design and development.Thirdly,the actual cases and industry data of online home-stay industry in recent two years are analyzed,and specific design strategies from culture,vision and behavior are proposed.Finally,the previous method is used to design a specific brand visual recognition system and standard specification for "Heng shan House",hoping the paper can be used as the brick-reply,so as to bring thoughts and reference for future development of home-stay brand's visual image design.