An Empirical Study On The Influencing Factors Of Animation Box Office Based On Partial Regression

With the increasing development of the Internet,more and more consumers will habitually choose to score and evaluate the animation films they have watched after watching;similarly,more and more consumers will habitually choose to view the scores and evaluations of other consumers who have already watched the animation films on the relevant network platform,and the relevant network platform interaction The classification of diffuse films,as well as the release time of animation films,and make decisions based on these information.This paper takes the factors that affect the box office of animation films as the starting point,takes the box office of animation films as the research object,analyzes the influence of each factor on the box office of animation films,and hopes to attract the attention of the propaganda of animation films to these factors through the research and analysis of this paper.At present,most of the research on animation film in our country is based on theory.Therefore,after reading a lot of literature about animation film,we have determined the factors that can affect it,and began to conduct empirical research and Analysis on the box office of animation film.Through reading the literature,we can see that various factors affect the decision of consumers to watch movies,and then affect the box office of animation movies.On this basis,this paper decided to add control variables from four aspects:word-of-mouth,attention(number of comments),classification(country,type)and schedule to study the impact of these factors on the box office of animation films.Through the analysis of the results,some suggestions are put forward.In order to confirm the influence of various factors on the box office of animation films,this paper collected data of 165 animation films from the beginning of 2016 to the end of October 2019.In the research process,this paper first analyzes the box office of animation films and various factors,puts forward preliminaryideas,and then through factor analysis,correlation analysis,partial regression analysis and stepwise regression analysis to confirm,and then describes the impact of various factors on the box office of animation films.Through empirical analysis,the following conclusions are drawn:(1)word-of-mouth can significantly promote the growth of animation film box office;(2)the attention represented by the number of comments and micro blog discussions can also significantly promote the growth of animation film box office;(3)the classification represented by the country can significantly inhibit the growth of animation film box office,while the classification represented by the type can significantly inhibit the growth of animation film box office To a certain extent,it can only inhibit the growth of animation film box office;(4)schedule can inhibit the growth of animation film box office to a certain extent.Based on the conclusion of empirical research,the following suggestions are put forward for the propagandists of animation films.At last,some shortcomings in the process of research are put forward,and the future research is prospected.