An Empirical Study On The Key Factors Affecting The Development Of Animation Industry In China

Animation industry is an important part of the cultural and creativeindustry,known as the sunrise industry in the twenty-first Century.The animationindustry can stimulate the enhancement of technology,reduce marginal laborcosts,Promote the adjustment and upgrading of industrial structure and enhance thenational soft cultural power.At present,the global animation industry market formed asituation of tripartite confrontation of the United States,Japan and South Korea.For along time,China’s huge animation market is occupied by the United States,Japan andSouth Korea.Although China’s animation industry started relatively late,but in recentyears,under the strong support of national policy,China’s animation industrydevelopment rapidly.At the same time,the domestic animation industry is beingincreasingly studied,but the empirical research is less.This paper systematically analysed the research by experts and scholars fromhome and abroad on animation industry,summed up the research results and thusextract the key effecting factors.Then,the paper build the theoretical model of theresearch on the influential factor of animation industry,and propose the relevanthypotheses,then through expert interview and pre-survey analysis,we fixed the set ofinitial indicators of this article and formed the final questionnaire.Depending on thedata from the senior management of animation enterprise in Fuzhou,Xiamen andQuanzhou,the paper use statistical software to verify the hypotheses.The certificate part include:through the test of reliability and validity,we verifythe reliability and validity of the questionnaire;through the correlation analysis,weprove that a positive correlation between the six factors and the development ofanimation industry;through the regression analysis,we found4of the proposed sixhypotheses pass the validation,which is the key factors affecting the development ofChinese animation industry.The ultimately4key factors are the factors ofproduction,market demand,enterprises and the government.Finally,based on the empirical results,and combined with the problems of theanimation industry in China,we put forward specific proposals,and then pointed out the inadequacies of this article and research prospects.