Study On The Influencing Factors And Promotion Strategies Of Urban Cultural Competitiveness

While globalization and rapid urbanization bring great economic benefits to cities,they also face the danger of homogenization.The dilemma of " thousand cities look the same "makes the competitive advantages brought by the economic benefits of cities gradually decline,and urban development is faced with the problem of insufficient power.At the same time,multicultural integration of globalization makes cultural competitiveness by more and more attention,as Toynbee said,culture occupies the core status of civilization,has become a huge power to promote the development of cities,the release of the cultural power to fit the current urban development and the problem of insufficient power.The plasticity and creation of culture at the same time,also make cultural competitiveness become the urban competitiveness' deep traction force and the basic driving force.Therefore,this paper takes City Y,who known as the title of "national famous historical and cultural city",as an example to study the influencing factors of urban cultural competitiveness.Based on the situation of City Y,this paper discusses which factors contributed to play such a profound effect of cultural competitiveness and how they make the city cultural competitiveness play its advantages.Firstly,based on the theory of soft power and urban competitiveness theory and with the literature research on urban cultural competitiveness,the paper raises four major factors influencing the urban cultural competitiveness,including the government's policy support,the urban economic strength,the urban resource endowment and the urban cultural planning.Secondly,with the theoretical analysis of the relationship between the four influencing factors,the paper put forward the hypothesis and constructed the theoretical model of influencing factors of urban cultural competitiveness.Thirdly,under the premise of literature research and expert Delphi method to determine the observational indicators of variables,data collection was carried out by means of questionnaire.Finally,on the basis of data processing and analysis,the structural equation analysis model of this paper is constructed based on the above theoretical model,and by these,the hypothesis is verified and the final research conclusion is drawn.At last,this paper draws the following conclusions:(1)the government's policy support has a positive impact on urban cultural competitiveness.At the same time,government's policy support is conducive to the development of urban cultural planning,and ultimately promotes the improvement of urban cultural competitiveness;(2)the city's economic strength has a positive impact on the city's cultural competitiveness.(3)the city's resource endowment has a positive impact on the city's cultural competitiveness.And also,the diversification of urban resources will benefit the cultural planning of the city,and indirectly have a positive impact on the cultural competitiveness;(4)the urban cultural planning has a positive impact on urban cultural competitiveness.Based on the above research conclusion,from the perspective of government management,industrial development,resource development and cultural brand construction,this paper raises four promotion strategies:improving cultural services through policy improvements,promoting cultural industry integration with economic development,stimulating cultural vitality with innovative development of resources,and promoting cultural brand building with scientific planning.