The Impact Of Name's Recognizability And Length To Trust Of Senior High School Student Under Different Cognitive Resources Consumption

The name is an important symbol of personal identity.The name itself has a certain meaning,and it is often important information that is obtained firstly in the communication.The recognizability of name is the degree of recognizability of the whole name caused by the commonness,simplicity and difficulty of the Chinese characters contained in the name,that is whether they are fluent in recognizing names.Therefore,the recognizability of names is divided into two categories: high recognizability and low recognizability.The recognizability of names has an impact on trust,so Experiment1 and Experimen2 studied the influence of name recognizability and length on trust through two methods: scenario simulation trust method and trust game.Experiment3 controlled the consumption of cognitive resources.This paper discusses the influence of fluency and length on trust under the consumption of different cognitive resources.There are three experiments in this study.Experiment 1: Recruited 70 students from a high school in Henan to issue a trust scenario simulation questionnaire,with the name's recognizability as the independent variable(high,low),and the subject's trustworthiness evaluation score as the dependent variable.The results show that different identifiable names have different trust scores.Names with high recognizability tend to give more trust to people and low recognizability get less trust.Experiment 2: Recruited 40 students from a high school in Henan,using a 2 × 2 within-subjects design,and the name's legibility(high and low)and length(1 word,2 words)as independent variables,the amount of investment in different types of names in the game was taken as the dependent variable.The results show that one-word with high recognizability attracted more investment,while two-word with low recognizability names attracted lower investment.Experiment 3: In order to examine the impact of name's recognizability and length to trust under different cognitive resources consumption,recruiting 40 students from a high school in Henan run the trust game.The experiment used 2(cognitive consumption: low cognitive consumption,High cognitive consumption)× 2(name legibility: high recognizability,low recognizability)× 2(length: 1 word,2 words)mixed experimental design,in which cognitive resource consumption is the design between-subjects design,the recognizability and length of name are independent variables,and the amount of investment amount under each condition is the dependent variable.It was found that the main effect of cognitive consumption was significant,and the investment amount of the low-consumption group is significantly greater than that of the high-consumption group.More importantly,the interaction of cognitive consumption,name recognition,and name length was significant.Based on the above results,this study concluded:when identifying the initial trustee,the simpler and smoother the name of the other party may be more trustworthy;the legibility and length of the name have a significant impact on trust.When interacting with strangers,the name The legibility and length can be used as effective clues to help individuals identify each other's credibility and reduce losses to a certain extent;cognitive resources have an impact on name legibility and trust.