A Study On The War Of Public Opinion In Chu

Although the war of public opinion is a concept that appears in the modern modern era,it has been widely used in ancient China as a form of extra-system confrontation which coexists with force war.The history of chu country runs through the whole Spring and Autumn Warring States period,as one of the most important countries at that time,Chu country has been almost at the center of the struggle,during which the war of public opinion was effective,which vigorously promoted the development of the country and maintained political stability.However,the research of public opinion war in the pre-Qin period is basically in a blank state,the results are not much,there is a lot of room for expansion,and the current international situation has a considerable degree of conformity,the research of public opinion war will be able to provide a certain reference for the current public opinion war.This paper refers to the research results of Zhang Zhengming,Liu Yutang and Zhu Jinping equal scholars on the history of Chu And the war of public opinion,and uses the methods of literature research,comparative analysis and interview.The introduction part expounds the origin and research significance of the topic,reviews the research results on the war of public opinion at home and abroad,and explains the research principles,methods and innovations.The first chapter analyzes and defines the concepts of "Chu State" and "Public Opinion War" and explains the theory of communication related to "agenda setting","persuasion" and magic bullet theory.The second chapter restores the background of the times of the war of public opinion,from the political,the concept of the times and culture,the history of the Chu Dynasty divided the Spring and Autumn and Warring States two periods,and put forward the Spring and Autumn period is for the sake of progress and competition,the war of public opinion in the warring country period is for the defense and checks and balances.The third chapter combs through the public opinion war between the countries associated with Chu during the Spring and Autumn and Warring States periods,and focuses on the law of the war of public opinion carried out by chu state,and summarizes the law of public opinion war carried out by other countries against the Chu state.The fourth chapter summarizes and lists the characteristics of the public opinion war carried out by the Chu State in the spring and autumn periods and the Warring States.The fifth chapter evaluates the effect of the public opinion war in Chu from the three aspects of the main body of the public opinion war,the process of implementation and the effect.Chapter 6,starting from the real situation of the success or failure of the public opinion war in Chu State,puts forward the measures of public opinion war against China's current response to domestic and foreign law change.The part of the theory summarizes the full text and points out the shortcomings and omissions of the research.