Research On The Influencing Factors Of Rural Cultural Industry Development In Henan Province

The report of the 19 th National Congress of the Communist Party of China puts forward the "strategy of Rural Revitalization",which is a major strategic decision made by the Party Central Committee based on the change of major social contradictions and the efforts to solve the problem of unbalanced and inadequate development.Rural Revitalization is inseparable from the prosperity of industry.Through the reform of cultural supply side,vigorously developing rural technology products and services is the practical way to realize the revitalization of many villages,so it is necessary to fully Realize the important position of cultural industry development in Rural Revitalization.However,due to the limitation of economic and geographical location,there are many problems such as unclear orientation,small scale and lack of sustainable development power in the development of rural cultural industry,so it is necessary to explore the specific factors affecting the development of rural cultural industry.On the one hand,based on the past research,this paper establishes a more detailed multi index system of the influencing factors of the development of rural cultural industry,verifies the complex causal relationship among the influencing factors by using the structural equation model,enriches the research results of China's cultural industry on the theoretical level,and has a certain reference significance for the future research and innovation of the development of rural cultural industry;on the other hand,it can be used for reference At the practical level,it puts forward targeted suggestions on how to develop,protect and inherit rural culture,provides certain reference for future enterprises to implement relevant reforms and the government to formulate relevant measures,while protecting rural culture,it can also reduce the cultural gap between urban and rural areas,promote urban-rural integration,optimize and adjust the rural industrial structure,promote the orderly upgrading of industry,and promote the development of rural economy Exhibition to achieve rural revitalization.There are various types of rural cultural industries in Henan Province,with professional villages as the main agglomeration form,labor-intensive small and medium-sized enterprises as the main industry type,and most of them are folk handicrafts.This paper selects six characteristic cultural villages for field research,builds a theoretical model of the impact mechanism of rural cultural industry development based on Porter diamond model,puts forward research hypotheses combined with relevant literature,determines the potential variables and observation index variables that may exist,uses spss22.0 to test the reliability and validity of each index,and then modifies the theoretical model Finally,22 observation index variables of influencing factors are determined,the development level of rural cultural industry is evaluated by social performance and economic performance index,the structural equation path chart of influencing factors of rural cultural industry development is drawn by amos22.0,the causal relationship between potential variables is verified and analyzed,the influencing factors and influencing coefficients are determined,so as to reveal the influencing factors of rural cultural industry development The deep reason.Through the analysis,the following conclusions are drawn: first,resource endowment,resource allocation ability and potential variable factors of industrial value all have significant positive promoting effect on the development of rural cultural industry,among which industrial value has the greatest positive promoting effect on the development of rural cultural industry,with an influence coefficient of 0.374,followed by resource allocation ability and resource endowment and industry Environmental Science.Secondly,resource allocation ability plays a part of intermediary role in the relationship between resource endowment and industrial development path.The direct effect of resource endowment on industrial development level is 0.543,the indirect effect on industrial development level through resource allocation ability is 0.337,and the total effect is 0.880.Therefore,resource allocation ability can be improved from resource development and protection to further strengthen resource endowment The positive effect of conditions on the development of rural cultural industry.Third,industrial value plays a part of intermediary role in the relationship between industrial environment and industrial development path.The direct effect of industrial environment on industrial development level is 0.470,the indirect effect of industrial value on industrial development level is 0.394,and the total effect is 0.864.Therefore,we can use modern aesthetic thinking to innovate the content of cultural products or services,extend the industrial chain,and highlight the characteristics of folk culture Color promotes its cultural value and economic value so as to further promote the positive effect of industrial environment on the development of rural cultural industry and enhance the competitiveness of the industry.There are three main innovations in this paper: first,content innovation.This paper is a quantitative analysis of the factors affecting the development of rural cultural industry,establishing a more detailed multi index system and verifying the intermediary effect of the two internal factors of resource allocation ability and industrial value in the process of industrial development;second,method innovation,based on the structural equation,constructs the development of rural cultural industry The theoretical model of response factors,using confirmatory factor analysis to verify the relationship between the influencing factors,in order to better explain the relationship between the potential variables,potential variables and observation variables,to determine the core factors affecting the development of rural cultural industry,so that the results are more convincing;third,data innovation,through field research and questionnaire survey methods to obtain some relevant research Data,not only makes the analysis more comprehensive,but also makes the analysis results more objective and more in line with the actual situation,providing material data for the development of rural cultural industry.