Yunnan Cultural Tourism And Animation IP Fusion Strategy Research

The essence of tourism is experience,the only feeling that cannot be copied and is not transferable.Since the end of the 1990s,with the introduction of the concept of experience economy,some scholars at home and abroad have pointed out that traditional tourism methods will gradually be replaced by experiential tourism.People pursue happiness,stimulation and self-realization in the process of tourism.Anime tourism as a form of experience is extremely strong,and its essential feature is experience.In recent years,the rapid development of the animation industry at home and abroad,in the world's animation powers Japan,the United States,South Korea,the animation industry has become the pillar industry of these countries,has become a new economic growth point.The animation industry chain is really a derivative of the animation industry.The animation tourism is one of the derivatives of the animation industry.Because of its high experience value,it fully caters to the tastes of modern people and is fascinated by the fascinating group.Extremely sought after,anime attractions have become a tourist hotspot project in the animation powerhouse.This paper firstly reviews the integration of domestic and overseas animation IP and cultural tourism industry.This is the theoretical basis of this research.Then,the case study of the United States,Hong Kong Disneyland,Japan Animation IP Park,and Korea Animation Park is carried out.The experience of this research is summarized;SWOT analysis of Yunnan animation IP and cultural tourism industry integration is carried out again,which is the actual basis of this research;then the development model of Yunnan animation IP and cultural tourism industry integrated animation tourism is studied;finally,The analysis of Yunnan's animation IP and cultural tourism industry integration development measures,namely,deepening the rich cultural resources of Yunnan,creating unique cartoon IP works,multi-party training of animation professionals,improving the animation tourism industry chain,and increasing the animation tourism Support and improve the laws and regulations on animation IP protection.