Research And Application Of 3D Animation Scene Design In The Promotion Of Huxiang Tourism Culture

With the full coverage of the Internet and the full spread of digital technology,people have gradually upgraded from low-end "material consumption" to "spiritual consumption" with rich connotations.The prosperous development of tourism is an example.Tourism not only enriches people’s spiritual world,but also greatly promotes the promotion of tourism culture.Traditional tourism culture promotion is mainly carried in the form of text in newspapers and magazines,and then relied on TV broadcasting and other media for promotion.The development of digital media technology has greatly promoted the huge development of tourism culture quality and quantity.The rich cultural connotation of Huxiang tourist attractions is the basis for promoting the development of Huxiang tourism culture.With the improvement of people’s quality of life and the gradual improvement of artistic appreciation,the quality requirements when receiving all kinds of tourism and cultural information are also higher.At present,the promotion of Huxiang tourism culture is relatively outdated.In order to update the image,we need to explore and study the tourism culture of Huxiang,integrate representative tourist attractions and elements,and use three-dimensional animation scene design to become a distinctive The important promotion method of the characteristics of the times.Based on the research of Huxiang tourism culture,this paper explores representative scenic spots in the characteristics of Huxiang tourism culture,extracts representative cultural symbols,and analyzes the role of 3D animation scene design in tourism culture promotion with reference to the current research status at home and abroad.Analyze classic excellent cases,effectively use Huxiang’s tourism cultural resources,and achieve the design goal of promoting the spirit of Huxiang’s tourism culture.When faced with the selection of many tourist attractions in Huxiang,we focused on extracting five scenic spots that have important positions,great significance,and represent the spiritual connotation of Huxiang in the development of tourism culture as the main design elements,and used them in the design of three-dimensional animation scenes.In addition,the natural landscape elements are added to match the theme,and the animation tones,animation splits and their coordinated background music are studied to enrich the audiovisual language of the 3D animation scene.Let the distinctive three-dimensional animation create a brand-new tourism image for the characteristic tourist attractions in Huxiang,and then play a better tourism culture promotion effect,so that tourists can associate tourist attractions through animation and continue the on-site tourism experience.