Research On Yunnan Tourism Products Innovation Based On Cultural Creation

Cultural industry is a sunrise industry and a new economic power. It accounts for an increasing proportion of GDP. The national "Twelfth Five-Year Plan" put forward China would take culture industry as a pillar industry of national economy. Yunnan province takes the construction of culture and tourism parks as the most important agenda in bridgehead construction. Cultural industry will become the sixth largest pillar industry for promoting Yunnan development.The design of tourism products should be oriented to consumer demands, fully integrates the "creative" concept into it, and increase the cultural contents and added value of tourism products.In this thesis, based on the integration of cultural industry and creative industries, we explore the innovation of tourism products in Yunnan. First, we introduce the theories of cultural and creativeness, tourism product innovation, and consumer demand, etc. Second, we analyze the design elements for enhancing added value of tourism products, and the characteristics of the fusion of tourism products and creative culture. On this basis, we analyze present situations of the development of Yunnan cultural tourism products and the existing problems. Finally, we propose the innovation mode of Yunnan tourism products based on the cultural creativeness, and take Enoch Shida Group as an example to illustrate how firms will integrate culture creativeness into tourism products.