Multi Dimensional Expression Of Heluo Culture In Local Specialty Packaging Design

Modern society has shown the development trend of science and technology and information technology,which makes the traditional packaging technology and art have been greatly impacted.At the same time,advanced science and technology and innovative design thinking also bring new opportunities and opportunities for the development of local specialty packaging design.Taking the packaging design of special products in Heluo area as the research object,according to the current situation of the packaging design of special products in Heluo area,the visual language of Heluo culture is excavated and refined,and its cultural essence is drawn.Combined with modern design concepts and methods,the visual language of Heluo culture is integrated into the packaging design of special products in this area,and the new development direction of the packaging design of special products in Heluo area is explored,which will be passed on Unifying cultural elements and modern design language,realizing the perfect combination of Heluo culture and specialty packaging,and seeking the strategic transformation point of sustainable development of specialty packaging in Heluo area.Based on the research significance and purpose of the integration of Heluo culture and local specialty packaging design,this paper analyzes the visual language of Heluo culture and expounds the importance of Heluo culture in the innovative design of specialty packaging.Through market research,questionnaire and other forms,this paper analyzes the current situation of special product packaging in Heluo area,and based on this as a starting point,looking for solutions to the current situation of special product packaging in Heluo area.Finally,the feasibility of multi-dimensional expression of Heluo culture in local specialty packaging design is explored,and the actual design confirms the point of viewproposed in this paper,seeking a sustainable development path for the packaging design of Heluo specialty.In this paper,the multi-dimensional expression of Heluo culture in specialty packaging design is analyzed and explored in many aspects,and the following conclusions are drawn:The integration of Heluo culture in the design of specialty packaging brings new aesthetic expression to consumers,enhances consumers' sense of identity to culture,and inherits and spreads the excellent traditional Chinese culture.Through the application of Heluo cultural visual elements to the specialty packaging design,it effectively avoids the similarity of the specialty packaging design,makes the specialty packaging more unique,and improves the sales value of the product.Therefore,the application of Heluo cultural elements in the design of local specialty packaging not only embodies the aesthetic value and cultural value,but also creates a feasible new model for promoting the economic development of Heluo region.