Research On Business Operation Mode Of Chinese Jun Porcelain Characteristic Town

In recent years,the State supports the construction of Characteristic Towns and encourages the vigorous development of traditional cultural industry and cultural tourism industry.In addition to the conventional sightseeing,more and more people begin to pursue cultural tourism with national characteristics.Chinese porcelain culture has a long history.More people think of Jingdezhen when they talk about porcelain,but few people know Jun porcelain,which is the first of the five famous porcelain.The research project of the text is located in Shenlong Town,an important town of Jun porcelain in China.By studying the business operation mode of specific projects,and then extending to Shenlong tourism and Jun porcelain industry,how to have a better development,and provide suggestions for the future development of Jun porcelain industry.This paper is divided into six parts,the first part describes the research background and significance,domestic and foreign research status,research content and methods,research characteristics and other contents;the second part mainly describes the basic concepts of characteristic towns,cultural tourism,operation mode and some related theories(urbanization theory,industrial agglomeration theory and marketing theory);the third part focuses on the basic concepts of characteristic towns,cultural tourism,operation mode,and some related theories(urbanization theory,industrial agglomeration theory and marketing theory)This paper analyzes the current situation,problems and reasons of the development of Jun porcelain industry and cultural tourism in Shenlong town;the fourth part first analyzes the advantages and disadvantages of the development of Shenlong town characteristic town and the opportunity threat analysis,and then elaborates on the business planning and business model design of "Shenlong heaven and earth" project;the fifth part puts forward marketing strategies for the commercial operation of Shenlong town "Shenlong heaven and earth" project The last part is the conclusion and prospect.Through the long-term planning of "Shenlong heaven and earth" in Shenlong Town,the development of Jun porcelain industry in the future will have more and more influence in the world like Jingdezhen,which will really make Jun porcelain industry achieve greater development.